NPS Media Buying, Integrated Marketing Campaigns and Public Relations Services Framework

A Contract Award Notice
by NATIONAL PROCUREMENT SERVICE (WELSH GOVERNMENT)

Source
OJEU
Type
Framework (Services)
Duration
4 year (est.)
Value
£35M
Sector
PROFESSIONAL
Published
24 Dec 2021
Delivery
To 24 Dec 2025 (est.)
Deadline
n/a

Concepts

Location

Caerphilly

Geochart for 2 buyers and 13 suppliers
National Procurement Service Welsh Government
Ubiquity Group
Jamjar
Golley Slater
Orchard Media & Events Group
Lynn PR
Freshwater
Brandcontent
Four Communications
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2 buyers

13 suppliers

Description

The National Procurement Service on behalf of the Welsh Public Sector wishes to establish a collaborative Framework Agreement for Media Buying, Integrated Marketing Campaigns and Public Relation Services.

Lot Division

1 Media Buying

This Lot will primarily be a function for buying media space and the placing of adverts and Public and Legal Notices in the chosen media, with the provision of basic design and typesetting. The award will be on the basis of a single source supplier for Wales.

Award Criteria
Technical Weighting 400.0
Commercial Weighting 600.0
2 Integrated Marketing Campaigns and Public Relations Services

This Lot is to provide Customer Organisations access to quality agencies capable of providing creative solutions/advice and campaign management right through from concept creation to execution. Expert advice on appropriate media channels and purchase of media space. Experienced and skilled PR specialists for specific campaigns and ongoing PR support across Wales and the UK. Multiple suppliers will be awarded onto this lot.

Award Criteria
Technical Weighting 800.0
Commercial Weighting 200.0

Award Detail

1 Unnamed (None)
  • Media Buying
  • CONTRACT NOT AWARDED – PROCUREMENT DISCONTINUED.
2 Ubiquity Group (Cardiff)
  • Integrated Marketing Campaigns and Public Relations Services
  • Num offers: 16
  • Value: £16,000,000 [share]
  • Awarded to group of suppliers.
  • Contractor is an SME.
3 Jamjar (Cowbridge)
  • Integrated Marketing Campaigns and Public Relations Services
  • Num offers: 16
  • Value: £16,000,000 [share]
  • Awarded to group of suppliers.
  • Contractor is an SME.
4 Golley Slater (Cardiff)
  • Integrated Marketing Campaigns and Public Relations Services
  • Num offers: 16
  • Value: £16,000,000 [share]
  • Awarded to group of suppliers.
  • Contractor is an SME.
5 Orchard Media & Events Group (Cardiff)
  • Integrated Marketing Campaigns and Public Relations Services
  • Num offers: 16
  • Value: £16,000,000 [share]
  • Awarded to group of suppliers.
  • Contractor is an SME.
6 Lynn PR (Cardiff)
  • Integrated Marketing Campaigns and Public Relations Services
  • Num offers: 16
  • Value: £16,000,000 [share]
  • Awarded to group of suppliers.
  • Contractor is an SME.
7 Freshwater (Cardiff)
  • Integrated Marketing Campaigns and Public Relations Services
  • Num offers: 16
  • Value: £16,000,000 [share]
  • Awarded to group of suppliers.
  • Contractor is an SME.
8 Working Word (Cardiff)
  • Integrated Marketing Campaigns and Public Relations Services
  • Num offers: 16
  • Value: £16,000,000 [share]
  • Awarded to group of suppliers.
  • Contractor is an SME.
9 Brandcontent (Cardiff)
  • Integrated Marketing Campaigns and Public Relations Services
  • Num offers: 16
  • Value: £16,000,000 [share]
  • Awarded to group of suppliers.
  • Contractor is an SME.
10 Cowshed Communication (Cardiff)
  • Integrated Marketing Campaigns and Public Relations Services
  • Num offers: 16
  • Value: £16,000,000 [share]
  • Awarded to group of suppliers.
  • Contractor is an SME.
11 Equinox (Llanishen)
  • Integrated Marketing Campaigns and Public Relations Services
  • Num offers: 16
  • Value: £16,000,000 [share]
  • Awarded to group of suppliers.
  • Contractor is an SME.
12 SBW Advertising (Cardiff)
  • Integrated Marketing Campaigns and Public Relations Services
  • Num offers: 16
  • Value: £16,000,000 [share]
  • Awarded to group of suppliers.
  • Contractor is an SME.
13 Four Communications (London)
  • Integrated Marketing Campaigns and Public Relations Services
  • Num offers: 16
  • Value: £16,000,000 [share]
  • Awarded to group of suppliers.

CPV Codes

  • 79340000 - Advertising and marketing services
  • 79341000 - Advertising services
  • 79341200 - Advertising management services
  • 79341400 - Advertising campaign services
  • 79341100 - Advertising consultancy services
  • 79342000 - Marketing services
  • 79342100 - Direct marketing services
  • 79413000 - Marketing management consultancy services
  • 79416000 - Public relations services
  • 79416100 - Public relations management services
  • 79416200 - Public relations consultancy services

Indicators

  • Award on basis of price and quality.

Other Information

Over 73 public sector organisation in Wales have committed to the NPS in principle, including all Local Authorities, NHS bodies, Welsh Government, Welsh Government Sponsored Bodies, the Police, Fire and Rescue Services, Higher and Further Education. In accordance with Regulation 33(5) of the Public Contracts Regulations 2015 (as amended), these procedures for awarding call-off contracts under the framework may be applied only between the contracting authorities clearly identified in the tender documentation. A copy of this list has been uploaded in the suppliers attachment area of the ITT at the time the notice was published to ensure compliance with the requirements of the Public Contracts Regulations. The Welsh Ministers (NPS) will not be liable for any bidder costs arising from the non award of the framework. (WA Ref:116978)

Reference

Domains