Media Buying and Planning , affiliates and aggregators management

A Contract Award Notice
by POST OFFICE LTD

Source
Find a Tender
Type
Contract (Services)
Duration
not specified
Value
£65M
Sector
PROFESSIONAL
Published
15 Jan 2022
Delivery
not specified
Deadline
n/a

Concepts

Location

United Kingdom: UK wide

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

Media Planning and Buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). This includes attribution modelling including econometric modelling

Total Quantity or Scope

media planning and buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). The channels currently include AV (audio visual such as TV), radio, OOH (Out of Home), print, digital, social, PPC and influencer and media partnership, and marketing effectiveness and requires attribution modelling including econometrics to accurately measure the impact of marketing activity on key performance metrics.

Award Detail

1 Dentsu London (London)
  • Media Planning, buying and attribution services
  • Reference: 001272-2022-c101398-1
  • Value: £65,000,000

Renewal Options

2 year contract with 3 x 1 year potential extensions tim

Award Criteria

Planning 16.8
evaluation 28
execution 16.9
general 8.4
price 30

CPV Codes

  • 79341000 - Advertising services
  • 79341400 - Advertising campaign services
  • 79341100 - Advertising consultancy services
  • 79341200 - Advertising management services
  • 79340000 - Advertising and marketing services

Indicators

  • Options are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

Domains