Media Buying and Planning , affiliates and aggregators management

Concepts

• media buying
• advertising services
• post office
• best media channels
• media planning
• buying services
• media
• media partnership
• affiliates
• aggregators management

Location

United Kingdom: UK wide

Description

Media Planning and Buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). This includes attribution modelling including econometric modelling

Total Quantity or Scope

media planning and buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). The channels currently include AV (audio visual such as TV), radio, OOH (Out of Home), print, digital, social, PPC and influencer and media partnership, and marketing effectiveness and requires attribution modelling including econometrics to accurately measure the impact of marketing activity on key performance metrics.

Award Detail

Renewal Options

2 year contract with 3 x 1 year potential extensions tim

Award Criteria

CPV Codes

• 79341000 - Advertising services
• 79341400 - Advertising campaign services
• 79341100 - Advertising consultancy services
• 79341200 - Advertising management services
• 79340000 - Advertising and marketing services

Indicators

• Options are available.

Other Information

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