Search Engine Optimisation

A Tender Notice
by FIRST TRENITALIA WEST COAST RAIL LIMITED

Source
Find a Tender
Type
Contract (Services)
Duration
35.5 month
Value
£713K
Sector
PROFESSIONAL
Published
19 Jan 2022
Delivery
To 02 Feb 2025 (est.)
Deadline
18 Feb 2022 00:00

Concepts

Location

United Kingdom:

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

All participating Tenderer's will need to demonstrate a broad range of expertise in the Organic Search space, with the aim to increase Avanti West Coast's SERP (Search Engine Results Paid) visibility and revenue driven through Search Engine Optimisation (SEO). A key objective for Avanti West Coast is to increase the volume of people booking directly over other online train ticket retailers; given Organic Search currently accounts for a large portion of web and app traffic and revenue - Avanti West Coast require a full-service SEO agency to continue to improve performance in this space.

Renewal Options

We are working towards appointing an Agency to provide SEO Services from 1st Oct 2022, for a 2+1 contractual option i.e. 2 years fixed period (24 months) with an option to extend for an additional 1 year (up to 12 months) . This will take the shortlisted agency potentially up to 30th September 2025.

CPV Codes

  • 79340000 - Advertising and marketing services

Indicators

  • This is a one-off contract (no recurrence)
  • Renewals are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

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