WWF UK Food campaign 2022: Campaigns and advocacy consultancy

Concepts

• advertising campaign
• wwf
• woking
• wwf uk food campaign
• wwf-uk
• food goal team
• consumer awareness of the impact of food
• climate campaign
• business advocacy strategy
• wwf's strategic goals

Location

Description

Following our autumn 2021 climate campaign, We Won't Forget (https://www.wwf.org.uk/climate-promises/nature), WWF-UK is now developing its campaigning strategy for 2022 and 2023. Our focus will be tackling the most urgent issues that are causing the climate to change. In the UK and around the world, the food and farming industry's reliance on intensive practices is unnecessarily destroying precious habitats and accelerating to climate change. Our Food Goal team has developed and is implementing a government and business advocacy strategy, but we believe that public pressure will be crucial in order for businesses and governments to act at the scale and speed we need. Governments and businesses both need to see consumer demand for changes in policy and practice, and there is a gap in consumer awareness of the impact of food on biodiversity loss and climate change that this campaign shall focus towards. Supported by key partners, this campaign will drive awareness with a large audience and action / mobilisation with a more targeted group to help deliver against WWF's strategic goals. This will be achieved by demonstrating public support for radical changes in our food system. WWF-UK requires a suitably experienced consultant to support the design, launch and management of this campaign and specifically: • provide strategic, campaigning and project management support • work closely with WWF-UK Communications Team to develop an impactful campaign strategy, including messaging and public CTAs for our diverse audiences • work closely with the WWF matrix team to develop this as an integrated campaign such that it can be launched in June 2022 • be a linchpin for the team providing consistent support and critical thinking.

CPV Codes

• 79341400 - Advertising campaign services
• 79342000 - Marketing services
• 90713000 - Environmental issues consultancy services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.

Other Information

Please refer to the attached requirements document for details about the full scope and anticipated deliverable activity that this consultancy shall contribute to. Interested parties should send written proposals to Jack Lundie (Director of Campaigns and Engagement) by email to jlundie@wwf.org.uk by 12:00 Midday on Friday 4th March. Please include the following in your proposal. 1. Your proposed approach and methodology for delivering support to this cross-functional campaign. 2. Summary of relevant experience of delivering campaigns solutions, ideally relating to this sector. 3. Your proposed fees and costs (including VAT if applicable). WWF-UK prefers to use the attached standard terms and conditions for contracting these services. Should you wish to propose revisions or alternative terms please include this with your response to this opportunity. Food campaign consultancy support requirement Food campaign consultancy support requirement .docx WWF-UK Standard Terms and Conditions for contracting LPC_WWF-UK_Standard_Contract Nov 2020.doc