September 2021-Marketing - British Council Marketing Automation Programme

A Contract Award Notice
by BRITISH COUNCIL

Source: Find a Tender
Type: Contract (Services)
Duration: not specified
Value: £3M

Sector: TECHNOLOGY
Published: 21 Feb 2022
Delivery: not specified
Deadline: n/a

Concepts

Location

United Kingdom:

Geochart for 1 buyers and 2 suppliers

1 buyer

British Council Manchester

2 suppliers

Huble Digital London
Hubspot London

Description

British Council intend to procure a Marketing Automation Platform during October/November 2021. Please first complete he NDA and submit to gain access to the tender documents.The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to im

Total Quantity or Scope

The British Council is releasing this expression of interest with an intention to procure a Marketing Automation Platform during October/November 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship.Embedding a Marketing Automation Platform links strongly into our strategic priorities by:1. … Also, supporting to improve customer retention and reduce churn.

Award Detail

1	Huble Digital (London) Marketing Automation Reference: 004845-2022-bc/01994-1 Value: £2,854,376 [share] Awarded to group of suppliers.
2	Hubspot (London) Marketing Automation Reference: 004845-2022-bc/01994-1 Value: £2,854,376 [share] Awarded to group of suppliers.

Award Criteria

price

CPV Codes

72212480 - Sales, marketing and business intelligence software development services