Digital media planning and campaign management

A Contract Award Notice
by NATIONAL INSTITUTE FOR HEALTH AND CARE EXCELLENCE

Source
Contracts Finder
Type
Contract (Services)
Duration
2 year
Value
£72K-£86K
Sector
PROFESSIONAL
Published
02 Mar 2022
Delivery
31 Jan 2022 to 30 Jan 2024
Deadline
17 Dec 2021 12:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

NICE is seeking a suitable supplier to provide digital media planning and campaign management over the next 2 years, including but not limited to: 2.1. Digital marketing strategy: • Working with us to shape our digital marketing strategy, capturing and understanding our needs and those of our audiences (including users of NICE guidance e.g. frontline healthcare professionals and NHS commissioners of healthcare products and services, and the life sciences industry e.g. pharmaceutical companies, medical or digital health technology developers). • Provision of recommendations with a clear rationale, to ensure cost-effectiveness of paid digital marketing. • Supporting NICE in the development of an 'always-on', insight-led approach to digital marketing, scheduling and continuously optimising activity (within the remit of our budget). 2.2. Campaign planning and delivery: • Planning and delivering paid digital advertising, ensuring effective tracking of campaign objectives and associated goals, thorough analysis and evaluation of campaign performance data. • Ability to produce static campaign assets (e.g. images, carousels) and adapt these for different channels, if required. • Ability to embed key accessibility standards into any assets created for use within digital content marketing campaigns.

Award Detail

1 Four Communications Group (London)
  • Value: £71,600

CPV Codes

  • 79340000 - Advertising and marketing services

Indicators

  • Contract is suitable for SMEs.

Other Information

Due to the urgency of the work, Suppliers must: Express an Interest by email no later than 17:00 13th December 2021 Submit their bid no later than 12 noon 17th December 2021 Digital Marketing Agency Tender Pack.zip NICE 164_Redacted.pdf

Reference

Domains