Westminster Reveals

Concepts

• westminster
• advertising campaign
• westminster reveals campaign
• westminster reveals
• position westminster
• media coverage
• advertising consultancy
• month campaign
• social media engagement
• current web presence

Location

United Kingdom:

Description

We are seeking proposals to support the continuation of the council’s Westminster Reveals campaign. www.westminster.gov.uk/westminster-reveals Westminster Reveals launched in June 2021, with the aim of driving visitors back to the city, as venues reopened post-lockdown. The campaign was made up of online, digital and print components and was successful in generating media coverage, social media engagement and an increase in footfall to a number of activations taking place in Westminster during the seven month campaign. We are now seeking a partner to provide expertise and support to grow and sustain the campaign over a two year period. The campaign must continue to build and position Westminster as destination brand. With this in mind, messaging and tactics deployed must be audience-centric and adapted across specific channels to target visitors, businesses and residents. We will need advice on evolving the current web presence that will allow us to present the West End and Westminster and the wider borough as a destination brand. We will also need support in evaluating the campaign to ensure we can report on the success of the campaign. Reference: itt_WCC_15636 Westminster Reveals

Total Quantity or Scope

Marketing Campaign: made up of online, digital and print components to generate media coverage, social media engagement and an increase in footfall to the city.

CPV Codes

• 79341400 - Advertising campaign services
• 79341100 - Advertising consultancy services
• 79342200 - Promotional services

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** To participate in the Tender, please click the link below. https://www.capitalesourcing.com/web/login.shtml and search for itt_WCC_15636 Westminster Reveals If you are not registered on Westminster City Council's capitalEsourcing e-tendering portal, but would like to participate in the tender once it has been published, please use the link below and follow the on-screen registration instructions. https://www.capitalesourcing.com/web/login.shtml