Appointment of Strategic Creative Agency - HS2 Engineering Communication

Concepts

• strategic creative agency
• advertising and marketing
• ongoing creative work
• appointment of strategic creative agency
• strategic development
• creative development
• communications
• hs2 engineering communication
• media agency
• delivery of the west coast upgrades communications strategy

Location

United Kingdom:

Description

Hi-level Scope of tender 1. The project will cover the development (on-going), production and delivery of the West Coast Upgrades communications strategy. 2. This should also include account and project management, strategic development, creative development, social media management and bespoke website development and maintenance. 3. Campaigns will require a flexible approach to engineering comms projects, defining comms categories and identifying channels for maximum impact (that will optimise impact of the existing West Coast Upgrades brand style). 4. Ongoing creative work to support the wider media plan (delivered through our media agency). 5. Ongoing maintenance and support, including user stats, for the bespoke website and app and its new end to end journey planner functionality. The website is: westcoastupgrades.co.uk 6. Measurement - working with our internal Insight team and external stakeholders, such as Transport Focus etc., to review and improve communications, based on research, throughout the contract period.

Renewal Options

This contract will be awarded as a two-year contract from 1st Sep 2022 to 31st August 2024, with the option to extend up to a two-year period taking the contract to 31st August 2026.

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• This is a one-off contract (no recurrence)
• Renewals are available.

Other Information

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