Media Services/CPN/PRO/2022

Concepts

• media services
• advertising and marketing
• milton keynes
• open university
• provider of media services
• international media planning
• media strategy
• media deliverables
• media partnerships
• international markets audiences

Location

Milton Keynes

Description

The Open University (The OU) is seeking to appoint a provider of media services, to include media strategy, domestic and international media planning and buying, econometric modelling, campaign optimisation, media partnerships and other media deliverables.

Total Quantity or Scope

This procurement will include (but not be limited to) the following services:- • Media strategy, planning and buying – all online and offline channels • Econometrics modelling • Campaign optimisation • Media partnerships • Other media deliverables for any OU brand/product as may be required• UK and International markets Audiences may include, but not be limited to: B2C, B2B, & Trade as well other stakeholder groups including consumers, government, employers, donors and community (staff, students and alumni) Any additional purchases related to these services may be made with the successful supplier to support continuity of service, any options will be set out in the tender documents.

Renewal Options

The contract may be extended by up to 2 years

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• Bids should cover the whole contract.
• Renewals are available.
• Award on basis of price and quality.