Marketing Media Buying

A Contract Award Notice
by H M REVENUE & CUSTOMS

Source
Contracts Finder
Type
Contract (Services)
Duration
3 year
Value
£10M
Sector
PROFESSIONAL
Published
14 Apr 2022
Delivery
01 Apr 2022 to 31 Mar 2025
Deadline
16 Mar 2022 16:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

HMRC delivers key statutory and operational advertising campaigns within the Prime Minister's Build Back Better priorities. These campaigns are also critical for the delivery of HMRC's Strategic Objectives. HMRC requires dedicated agency resource to support it's marketing function in order to buy advertising media at the best quality and price. The purchase of advertising media requires a unique skill-set, in-depth knowledge and expertise, bespoke tools/systems and human resources that are not available within HMRC. We require the assistance of a media buying agency to facilitate this. Crown Commercial Services and Cabinet Office working together, identify and appoint this specialist agency on behalf of HMG.

Award Detail

1 Manning Gottlieb Omd (London)
  • Value: £9,500,000

CPV Codes

  • 79340000 - Advertising and marketing services

Other Information

Although there is a value to the call-off contract the agency works on a campaign-by-campaign basis and renumerated for each project. The full value of the call-off contract will be achieved throughout the contract period as individual campaigns are delivered.

Reference

Domains