Placemaking Videography

Concepts

• advertising and marketing
• canterbury
• kent
• creation of a high-quality destination video
• destination campaigns
• multi-channel campaign
• unique strengths of the diverse people
• creative ideas
• skilled workers
• initial findings

Location

Description

This RFP concerns the creation of a high-quality destination video for inclusion within a multi-channel campaign to promote Kent. We are commissioning destination campaigns for the county informed by the workshop findings to raise awareness of the destination as a place to live, work, study, invest or visit as well as support the wider recovery by improving perceptions of our destinations. The campaign will use the unique strengths of the diverse people and places that make up the destination to showcase the attractive lifestyle which would appeal to people whether they're considering Kent as a destination to visit for a week, study for a few years, relocate permanently or move their business to. Big shifts in the way that people work has provided more flexibility, people have had time to consider the quality of life that their local area provides. This means that lifestyle is now one of the key selling points of a destinations looking to attract skilled workers at a time when recruitment is one of the biggest barriers to growth and recovery. This increased interest in local community and wellbeing means that creating a sense of belonging, based on community values and identity is the next evolution of destination marketing. The destination offers a wealth of opportunities, a change of pace, and lifestyle changes; however, above all this must be authentic and meaningful. This RFQ relates specifically to the creation of a video that will sit at the heart of a destination campaign for Kent and will be deployed across VoD services eg: Sky adsmart and 4od. Your response should take into consideration the feedback received from partners through the workshops. Initial findings are set out in the attached report which should be used to develop your response. The campaign within which the video will sit should: • Support key challenges such as the need for Kent businesses to recruit skilled workers and overcome negative perceptions as a result of Brexit and migrant crossings. • Capitalise on opportunities created through the rise of remote working, localism, and a focus on quality of life and wellbeing trends. • Showcase Kent as a diverse, creative and dynamic destination that offers a sense of belonging, based on community values and identity. Agencies are required to provide a proposal, covering the following: • Creative ideas for the video and how you will work with Visit Kent to develop and realise the concept. • Pricing schedule, including: • Breakdown of costs including expected number of days • Pre and postproduction • Equipment • Travel costs • Model costs, etc. • Examples of your work and details of previous experience of delivering place-making/destination campaigns. • Your proposed approach to the management of the production. • Delivery timeframes. • Details of key team members involved in the delivery. • Proof of indemnity insurance cover. • Names and contact details of two recent referees.

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• Contract is suitable for SMEs.

Other Information

Main tender brief RFQ - Kent Destination Videography FINAL.docx Procurement questionnaire to be submitted along with proposals Revi-VE procurement questionnaire - Video.docx Supporting information from the workshops Toposophy-SELEP Place Marketing Workshop Findings 30Mar2022.docx