Digital Marketing activities in Mexico covering Pork for AHDB

Concepts

• marketing services
• ahdb
• kenilworth
• ahdb’s core target audience
• new market
• digital marketing activities
• awareness of british high-quality pork
• mexico
• digital marketing channels
• pork

Location

Mexico

Description

AHDB recognise the need in Mexico for a social media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. As this is a new market for AHDB, we require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. As the contract progresses, the recommended KPIs and measures will be monitored to assess the effectiveness, these will form part of the contractual agreement and will be reviewed and possibly updated every six months depending on outcomes. AHDB are looking to appoint an English/Spanish speaking Marketing partner to help us to: • Maximise and track engagement with AHDB’s core target audience social media • Encourage this target audience to make contact with AHDB for information and track their interaction with us on social media • Increase and track participation to our events • Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products. The initial contract period will be for 1-year, estimated start date of 3rd October 2022 (indicative and subject to change), with the option to extend for a further 2 periods of 12 months each. It is preferable that the supplier is based or has a commercial office in Mexico

Total Quantity or Scope

Our focus is on growing our profile, reach and reputation, building awareness of British high-quality pork in Mexico. We want to continuously improve how we curate content across our digital marketing channels (Facebook & LinkedIn) to enable effective communication about the breath of our work. • Identify opportunities for paid promotion through all social media channels • Identify audiences & targeting opportunities • Create & deliver a successful Social Media Content and Advertising Strategy • Ad budgeting & goal setting • Ad creation - for remarketing, brand awareness, event promotion, newsletter subscription, etc… • Day to day campaign management • Monthly Reporting, forecasting & budget spend • Offer advice & guidance for sponsored (boosted) ads • Social media paid ad marketing to include: Facebook & LinkedIn

Renewal Options

Initial contract is for 1 year with the option to extend for a further 1+1. Extensions will be reviewed on an annual basis where new KPI targets will be set and agreed between both parties

CPV Codes

• 79342000 - Marketing services
• 79341000 - Advertising services

Indicators

• Bids should cover the whole contract.
• Renewals are available.
• Award on basis of price and quality.