QU571 - Safe and Active Mobility Social Marketing Campaign Safe and Active Mobility Social Marketing Campaign

Concepts

• advertising campaign
• west midlands
• lozells
• sparkhill
• sparkbrook
• part of this campaign
• marketing services
• active mobility
• campaign
• active mobility social marketing campaign

Location

Description

The Council requires a supplier for the provision of a Safe and Active Mobility Social Marketing Campaign. The goal of this intervention is to increase active mobility and inspire positive behaviour change among ethnic minorities. This campaign also aims to reduce road safety concerns that have been barriers to the use of walking and cycling as a means of movement around the city. As part of this campaign, it is critical to address these concerns and offer practical solutions. You must use culturally appropriate approaches to encourage active mobility amongst ethnic minorities who live in the target wards in Birmingham. These ward areas are Lozells, Small Heath, Alum Rock, Aston, Handsworth, Sparkhill, Sparkbrook and Balsall Heath East, Birchfield, Bordesley Green and Holyhead. You will also need to consider safety risk factors while promoting active mobility. This will include but is not limited to: o The use of pavements and footways, including any path along the side of a road should be encouraged. If there is no pavement, pedestrians should be encouraged to keep to the right-hand side of the road so that they can see oncoming traffic. To view other safety advice to guide messaging, use the Government's Official Highway Code - Rules for Pedestrians (1 to 35) at https://www.gov.uk/guidance/the-highway-code/rules-for-pedestrians-1-to-35?msclk... o Encouraging people to consider routes away from vehicles, including our 600 parks and open spaces and 35 miles of canals o Importance of being visible in poor light This contract will be for a period of 3 months commencing July 2022.

CPV Codes

• 79341400 - Advertising campaign services
• 79342000 - Marketing services
• 22100000 - Printed books, brochures and leaflets
• 98000000 - Other community, social and personal services
• 22140000 - Leaflets
• 85323000 - Community health services
• 79413000 - Marketing management consultancy services
• 75200000 - Provision of services to the community

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.

Other Information

The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity, please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant quotation documentation. If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk Your completed tender submission should be returned by noon on 9th June 2022 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal. Delivery Notes Birmingham Is a Recurrent Procurement Type? : No Additional information on how to apply for this contract https://in-tendhost.co.uk/birminghamcc/aspx/