Data analysis and consumer insights: assessing barriers and opportunities for the production and consumption of domestic food and organic food

Concepts

• research and development
• defra
• consumer insights
• data analysis
• consumption of domestic food
• quantitative analysis
• consumer research
• consumer demand
• uk food production
• consumer research project

Location

Description

This project will review UK food production, retail, and trade data, relevant literature, and consumer purchasing data to investigate the extent to which consumers are purchasing domestically produced food and organic food according to different product categories. Where there are variable rates of purchasing, the research will explore and explain the underlying reasons for this, both market-driven and consumer-driven. The evidence from this project will build Defra's understanding of consumer purchasing behaviours. This evidence will also support Defra in identifying market opportunities for domestic producers and organic producers and better understand the barriers to growth. This project requires the contractor(s) to have expert knowledge of domestic and organic agri-food supply chains and a good understanding of the domestic and organic food and drink markets. It will also require the Lot 2 contractor(s) to have experience in conducting consumer research (quantitative and qualitative) and undertaking quantitative analysis using purchasing decision data (e.g., structural equation modelling). It is expected that this project will be split into three phases across two lots. Lot 1 1. An assessment of different types of market shares for domestic and organic food and drink according to different product categories 2. An evidence synthesis to outline the underlying factors which determine these market shares, why UK and organic producers may not be meeting consumer demand in some categories, and the barriers and opportunities to increasing these shares. This could include an element of primary research. Lot 2 1. A consumer research project to identify the attitudes and values which determine and mediate revealed purchasing behaviours of domestic and organic food and drink by product category.

CPV Codes

• 73000000 - Research and development services and related consultancy services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.

Other Information

Thank you for your interest in tendering for this requirement, You will need to access the documents through Bravo Solutions portal. 1) The web address is https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure). 2. Express an Interest in the tender - Login to the portal with the username/password - Click the 'PQQs / ITTs Open To All Suppliers' link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier) - Click on the relevant PQQ/ ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the PQQ /ITT into your 'My PQQs/ My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the 'PQQ/ ITT Details' box 3. Responding to the tender - Click 'My Response' under 'PQQ/ ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. Please give yourself enough time to complete this before the deadline. If you require any further assistance please consult the online help, or contact the e-Tendering help desk. Please direct all questions and queries through the message function of the portal, including any clarification questions. This is to ensure no questions are missed and that all answers can be shared with all interested suppliers at the same time