The Provision of Search Engine Optimisation (SEO) Agency Services

Concepts

• edinburgh
• information technology
• alumni and partners
• provision of search engine optimisation
• seo
• agency services
• recruitment campaigns
• prospective students
• brand awareness
• university

Location

Heriot-Watt University Riccarton Campus Edinburgh EH14 4AS

Description

The University is seeking a Contractor to deliver an enhanced digital experience for Prospective Students, Alumni and Partners across the University website estate.

Total Quantity or Scope

3The University is seeking an agency for SEO and Content Strategy that will cover all Brand awareness and positioning, Marketing and recruitment campaigns, student recruitment (both on-campus and HW Online), Graduate Apprenticeships, Enterprise, Edinburgh Business School, Staff Recruitment and general promotion over a range of media types, and across a range of UK and international markets. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in regulations 58 of the Public Contracts (Scotland) Regulations 2015.

Renewal Options

The University reserves the right to extend the Agreement for a further 12 months period, subject to satisfactory performance and continuation of the University’s requirements

Award Criteria

CPV Codes

• 72000000 - IT services: consulting, software development, Internet and support

Indicators

• This is a one-off contract (no recurrence)
• Renewals are available.
• Financial restrictions apply.
• Technical restrictions apply.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** Economic operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland) Regulations 2015. Tenderers will be asked to submit the following forms. These forms are for information only and will not be scored. Form of Tender Bona Fide Tender Freedom of Information Supply Chain Code of Conduct The Successful Tenderer must confirm that they comply with the requirements of the Modern Slavery Act 2015. The Successful Tenderer will be required to provide two years audited accounts, or equivalent prior to awarded to the Contract, or confirm in their tender submission the publicly accessible, free, online location of accounts if available in such a format. There must be no qualification or contra-indication from any evidence provided in support of the Contractor’s economic and financial standing. Where the capability & capacity of a subcontractor, members of a consortia or any other body will be relied on, separate SPD(s) are required from each of those other parties relied on. Where subcontractors are to be used but their capability & capacity are not relied on, the University may choose to request separate SPD(s). The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 21889. The ITT code is pqq_5928. The buyer is using PCS-Tender to conduct this PQQ exercise. The Project code is 21889. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343 (SC Ref:701659)