Youth Marketing

Concepts

• marketing services
• prince’s trust national youth marketing team
• national youth marketing team
• youth marketing
• youth marketing team
• regional marketing campaigns
• youth outreach workers
• young people
• social workers
• 30-year olds

Location

UK

Description

Marketing Campaigns to recruit young people

Total Quantity or Scope

In 22/23 The Prince’s Trust national Youth Marketing team is responsible for recruiting 21,388 disadvantaged young people onto programmes by directly targeting 16 to 30-year olds, parents, guardians, teachers and referrers (such as Job Centres, social workers and youth outreach workers). To achieve this, the Youth Marketing team is dialing up its efforts by running a blend of national and regional marketing campaigns to reach young people, including those from specific backgrounds, to inspire them to join our programmes. This contract is expected to last two years with the option of a further two year’s extension.

Award Detail

Renewal Options

61 month(s) from the commencement date, with 25 initial month(s) and option to extend 3x12 month(s)

Award Criteria

CPV Codes

• 79342000 - Marketing services

Indicators

• Options are available.
• Award on basis of price and quality.

Legal Justification

Internal campaigns dictate slightly reduced timeframe.