Provision of Digital Marketing Services to the University of Birmingham

Provide media buying and planning services that include:• a strategic global media buying service that covers all formats of digital advertising. • a campaign planning service to support low and high budget campaigns, providing regular performance reviews, campaign optimisation and reporting tools that provide real time updates.

Provide front-end development services to support our major institutional websites. The supplier will:• develop features and components for our websites following best practices, complying with accessibility standards and ensuring they meet a high standard of quality.• have expertise in developing websites/components using react.js.• integrate with and contribute to our existing storybook UI library.• work closely with our existing web product team during any project work.

Provide content services which the University’s internal full -service marketing agency does not provide. This includes:• content strategy expertise to develop plans for optimum deployment of content across all channels.• copy writing specifically for the web (incorporating SEO and UX principles).• specialist copywriting across a range of academic disciplines.• expertise in search engine optimisation to improve search, elevate content and build profile.

Provide UX Design and Development services, to support major University services like its external website, which will include:• Delivery of a robust and proven UX research and discovery process.• Full UI design process expertise.• Expertise around content strategy with a focus on web.• Delivery methodology which focuses on working collaboratively with clients.