Home Group Media Buying Agency Services

Concepts

• media buying agency services
• home group
• newcastle upon tyne
• advertising and marketing
• media buying service
• national programme of new build homes
• great customer service
• class media buying service
• persona homes brand
• media purchase

Location

North East England:

Description

Home Group are seeking to appoint an innovative and dynamic partner to supply a media buying service to support our national programme of new build homes marketed under the Persona Homes brand. The main purpose of the contract is to support the marketing team to achieve their targets in acquiring leads for the right homes in a cost effective manner. At a high level, the agency will be responsible for all media purchase on our behalf of our team, although ‘portals’ are not included.

Total Quantity or Scope

The contract covers England only . It is our intention to appoint a single supplier to the contract. Effective marketing is essential to support our challenging sales targets we need to achieve each year. Key to achieving our targets are lead generating marketing campaigns to deliver monthly leads targets to drive reservations of new homes for sale. The supplier must provide a best in class media buying service which delivers great customer service, expert advice and access to the best media buying rates possible. We will deploy a digital first media strategy and expect our advertising placements to: • Appear where customers would naturally seek information about new homes they could buy • Interrupt our customers journeys when they are looking at our competitors • Target potential customers in market who are likely to be interested in buying a new home

Renewal Options

2+1+1

Award Criteria

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• This is a one-off contract (no recurrence)
• Renewals are available.
• Staff qualifications are relevant.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** Home Group reserves the right to cancel the procurement at any time and not to proceed with all or part of the contract. Home Group will not under any circumstances reimburse any expense incurred by bidders in preparing their Selection Questionnaire or tender submissions. The Selection Questionnaire and tender documents are being made available to bidders via the procurement portal from the outset of the procurement process. Home Group is following the open procedure to procure the contract, therefore interested bidders are required to complete both Supplier Questionnaire (SQ) and Invitation To Tender (ITT) documents by the deadline in section IV.2.2 of this notice as part of their submission. If a Supplier receives a “Fail” for any of the questions included in the SQ, the Supplier will be excluded from the procurement process and will not have its ITT submission evaluated against the tender evaluation criteria. Home Group is acting on behalf of itself and any existing or future subsidiary companies (see www.homegroup.org.uk for more information on the Group);