Website and advertising tracking

Concepts

• newport
• data analysis
• advertising streams
• minimum requirements of the advertising
• advertising
• websites
• total amount of adverts
• total number of brands
• advert campaign type
• particular type of advert campaign type

Location

Description

A tracking portal, providing data on advertising streams for requested websites, which are considered to be involved in copyright infringement. The following are the minimum requirements of the advertising portal; • Total amount of adverts placed across IWL domains • Total estimated advert impression across IWL domains • Total number of brands • Total advert intermediaries • Total IWL domains that have advertising on them • Total advert sector • Eco system breakdown over date period • Advert campaign type e.g., sponsored content, unidentifiable brands, gambling, adult, fraud & malware, major brands, other brands, etc. • Breakdown of adverting sector/ sub sector. E.g., shopping, technology, business, adult, gambling etc. • The ability to click on a domain and getting a screen shot of the domain and the advert. • All data must be visually represented though charts and diagrams. Being able to change how the data is represented. • The option to download all data or individual selected data in an Excel or .csv format. • Adjustable date range • Being able to focus on one or selection domains • Being able to focus on a particular type of Advert campaign type e.g., brands, gambling, sponsored content, etc. • Being able to focus on a particular brand • Provide a quarterly report in a particular area like gambling adverts

CPV Codes

• 72316000 - Data analysis services

Indicators

• Contract is suitable for SMEs.

Other Information

Please apply at https://ipo.force.com/s/Welcome C2464_Appendix A - Specification https://atamis-2198.cloudforce.com/sfc/p/1r000001nvOb/a/8d000000YW0z/MzF.CxmT8n8...