UK Pavilion at Expo 2025 Osaka - International Content Design Services (ICDS)

Concepts

• business services
• designing future society for our lives
• international content design services
• uk pavilion
• osaka
• world expo
• delivery of the uk pavilion
• integral part of the uk
• osaka - international content design services
• advisory services

Location

Concepts, content and ideas for experience can be developed anywhere, however will be used at Expo in Osaka, Japan

Description

His Majesty’s Government (HMG), has a requirement for the provision of International Content Design Services (ICDS) to support the delivery of the UK Pavilion (UKP) at Expo 2025 Osaka. Expo 2025 (“Expo”) will be taking place in Osaka, Japan. Expo will run from 13th April 2025 to 13th October 2025. This World Expo is a global gathering of nations dedicated to finding solutions to pressing challenges of our time by offering a journey inside a universal theme through engaging and immersive activities. The overarching theme of Expo 2025 is “Designing Future Society for Our Lives”. Expo will welcome visitors from all over the world, allowing countries to build extraordinary pavilions and transform the host city for years to come. The UK is looking to deliver its pavilion with the theme of “See Things Differently – Tomorrow, Today”. HMG wishes to appoint a supplier to provide creative ideas to help shape the concept, content and visitor experience for the UKP at Expo. HMG is seeking a dedicated, inventive, and inspiring creative supplier that will enable us to interpret the UK’s contribution to the theme to create the most original, inspiring and memorable visitor experience possible. The Contract shall be split into two (2) Work Packages, (A) and (B). (A) will be a committed ask for the supplier to deliver upon award of contract. (B) will be a contract option, only commissioned by HMG if required. The contract term will run for an initial period of thirty-six (36) months, with an option to extend by up to six (6) months. Earliest estimated contract award is March 2023. The contract has an estimated maximum budget of £1.44m (including VAT) (£1.2m excluding VAT) and this value includes any available contract option(s) (i.e., Work Package (B)). This competition offers the awarded supplier the chance to be an integral part of the UK’s contribution to ‘Designing Future Society for Our Lives’ at Expo 2025 Osaka. Through participation at Expo 2025, the UKP aims to achieve the following strategic objectives: • Increase positive perceptions of the UK in Japan and globally; • Increase visitors to the UK; • Increase the propensity of people to study in the UK; • Develop collaborative relationships with other nations in the Asia-Pacific region and globally; • Support Key UK international policy priorities; and • Boost UK business in Japan The Department for International Trade (DIT) is running this procurement on behalf of HMG. The procurement is being run as Restricted Procedure Procurement, meaning there are two stages. The publication of this notice indicates the commencement of Stage 1. Interested Suppliers should register and access the procurement documentation via the link on this notice to the e-tendering portal Jaggaer. Stage 1 requires the completion of the Standard Selection Questionnaire (SSQ) by the deadline stated on this notice. SSQ Responses will be evaluated in line with the methodology stated in the procurement documents. Suppliers will then be shortlisted for Stage 2, which will be the Invitation to Tender (ITT).

Total Quantity or Scope

HMG is looking to procure the services of a creative agency to help conceive and bring to life the concept for the UK Pavilion (UKP) at Expo 2025. It will need to align with Expo’s theme of “Designing Future Society for Our Lives”, the district of “Saving Lives” that the UK’s plot has been secured in, and the UK’s Theme Statement – “See Things Differently – Tomorrow, Today” The Supplier will be responsible for interpreting the UK’s Theme Statement into an engaging visitor experience, which informs, entertains, and promotes the UK as a world class destination for tourism, education, business and trade. The UK Theme Statement has defined the name of the main exhibition of the proposed UKP: “See Things Differently –Tomorrow, Today”. The Supplier must ensure that the theme and sub-theme flow through all proposed concepts, content and visitor experience. The UKP will be content led, focusing on content and visitor experience as a priority, and used to promote the UK’s strengths to the world, including world-class universities, ground-breaking research, high-tech start-ups, creative industries and goods and beverage sectors. The Supplier must work hand-in-hand with official sponsors of the UK Pavilion, who must be fully integrated into the concept and design of what is to be delivered. The UKP must be recognisably British without being over reliant on stereotypes and must engage with the local audience in a way that conveys the UK’s messages clearly. This requirement consists of two Work Packages. Work Package (A): Narrative/Concept, Visitor Experience, Content Design, and Conceptual Pavilion Design, Costing and Testing As part of Work Package (A), the Supplier will be expected to deliver the following: • Narrative / Storyboard / Concept • Visitor Experience Proposition (Physical – which should be translatable to Virtual) • Content Design • Conceptual Pavilion Design • Cost Plan • Early Testing – local market testing of ideas in consultation with other stakeholders across HMG as well as Sponsors Work Package (B) is a contract option which may be commissioned to the award supplier. If HMG chooses to commission Work Package (B), it may do so in whole, or in part, and may do so some time after completion of Work Package (A). Work Package (B): Support & Advisory Services: to the full architectural design supplier; in respect of the visitor experience and content production and implementation; and ongoing monitoring and management of live experience. Work Package (B) requires the Supplier to work in a supporting role to oversee the implementation of their concepts, proposed content and experience, ensuring the realisation of their design, which may include the following services: - Support the supplier responsible for the full architectural design of UKP to ensure the creative vision is realised - Creative advisory to construction supplier of UKP - Support production and delivery of content (Fitout & Final Exhibit) - Oversight and Management of UKP Visitor Experience and Content Production - Monitoring and management of live experience Additional information: DIT is intending to hold a Virtual Supplier Engagement Meeting on 21st November 2022 (date subject to change). If you are interested in attending, please use the messaging function in Jaggaer, confirming your interest and providing email addresses for your attendees. DIT will then send out e-invites. The session will be held on MS Teams, there will not be an option for in-person attendance.

Renewal Options

The contract can be extended by up to a further six (6) months if so required for the decommissioning of the UK Pavilion

CPV Codes

• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
• 79900000 - Miscellaneous business and business-related services
• 79930000 - Specialty design services

Indicators

• This is a one-off contract (no recurrence)
• Options are available.
• Renewals are available.
• Professional qualifications are sought.
• Staff qualifications are relevant.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **