Media Planning and Buying - Prior Indicative Notice Only

A Prior Information Notice
by LONDON NORTH EASTERN RAILWAY LTD

Source
Find a Tender
Type
Contract (Services)
Duration
not specified
Value
___
Sector
PROFESSIONAL
Published
14 Nov 2022
Delivery
not specified
Deadline
n/a

Concepts

Location

United Kingdom:

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

London North Eastern Railway (LNER) intends to commence a procurement process for the provision of media planning and buying services. This notice intends to alert the market of the upcoming opportunity only. The successful Media Agency/ies will plan media strategies and buy media inventory and/or advertising space across the full media mix including, but not limited to, the following channels; TV advertising cinema advertising print advertising radio advertising digital display advertising PPC advertising social media advertising video on demand advertising broadcast video on demand advertising out of home advertising paid media partnerships. LNER's anticipated annual budget for media spend is between £8m-£14m The Opportunity will be open to LNER, and other train operating companies under Directly Operated Railways Limited.

Lot Division

1 Media Planning

London North Eastern Railway (LNER) intends to commence a procurement process for the provision of media planning services. … The successful Media Agency will plan media strategies across the full marketing mix including, but not limited to, the following channels; TV advertising cinema advertising print advertising radio advertising digital display advertising PPC advertising social media advertising video on demand advertising broadcast video on demand advertising out of home advertising paid media partnerships.
2 Media Buying

The successful Media Agency will buy media inventory and/or advertising space across the full marketing mix including, but not limited to, the following channels; TV advertising cinema advertising print advertising radio advertising digital display advertising PPC advertising social media advertising video on demand advertising broadcast video on demand advertising out of home advertising paid media partnerships. LNER's anticipated annual budget for media spend is between £8m-£14m. The successful Media Agency will be skilled at buying across the channels listed above and more, and will be able to balance spend appropriately to deliver maximum return on investment.

CPV Codes

  • 79340000 - Advertising and marketing services

Indicators

  • Restrictions apply to the lot award allocation.

Other Information

The tender will be issued via LNER's e-tendering system - Proactis. Please ensure that you are registered to be able to access tender documentation (www.supplierlive.proactisp2p.com/Account/Login) ** PREVIEW NOTICE, please check Find a Tender for full details. ** If you are able to provide these services and interested in tendering for this opportunity, please could you provide as a minimum the following information: Overview: Company name. A brief overview of the company and the nature of the services that you can offer. Contact details, including location telephone and e-mail address, main point of contact and position in company.

Reference

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