GREAT Food & Drink Social Media & Live selling Campaign 2022-23

Concepts

• advertising and marketing
• china
• social media
• live streaming
• great food
• digital campaign
• campaign
• campaign kpis of perceptions
• live selling campaign
• live selling events

Location

Description

The Authority is looking to appoint a marketing company to help deliver on its GREAT Food & Drink Social Media & Live Selling Campaign 2022-2023 in China. In order to successfully deliver this contract, bidders must: 1. Have strong Digital event & Video production and promotion expertise with an excellent track record of large-scale and targeted events in China. 2. Have a strong B2C audience base or knowledge of the market to prove effective targeting and conversion and ability to demonstrate this 3. Have a proven track record in delivering digital & virtual events and being able to integrate these as required. 4. Have a proven track record in delivering live selling events, retail partnerships or e-commerce commercial 5. Demonstrate a history of delivering impactful combined government-commercial events such as live streaming, digital campaign deigns & execution 6. Be flexible and able to work with multiple stakeholders in a challenging, high-pressure environment. 7. Demonstrate robust evaluation method to deliver against tactic specific KPIs and success measures aligning with our campaign KPIs of perceptions, awareness and purchase intent and sales ROI. Details on how to submit a proposal can be found in the attached Digital Marketing Brief

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• Contract is suitable for SMEs.

Other Information

Contains full marketing brief, evaluation criteria and how to submit your proposal UK Government_CHN Digital Marketing Brief_ 16 Nov 2022.pdf Contains details of a project introduction call on Tuesday 22nd November China_Digital Marketing Brief_Notice of Introduction Call.pdf