Contract for Digital Marketing Services

Concepts

• advertising and marketing
• digital marketing services
• liverpool
• innovative digital advertising strategy
• marketing services
• marketing staff
• digital presence
• university brand
• student recruitment
• brand values

Location

North West England: Liverpool

Description

We are looking for an agency that can support University recruitment plans by developing and delivering (along with student recruitment and marketing staff) an innovative digital advertising strategy to drive prospective student engagement and conversion from pre-applicant to enrolled student. The strategy should seek to support student recruitment targets by increasing student numbers and applications from underrepresented groups. It should also seek to support the retainment of students by attracting those who share our brand values and fully understand the University offer prior to application or enrolment. The University brand was updated in 2020 and has been used to help strengthen our digital presence online through consistent messaging and visuals. The University is therefore also seeking an agency that has experience in online brand awareness and building techniques who can support the communications of our brand values (student focused, community, courageous and inclusive).

Award Detail

Award Criteria

CPV Codes

• 79340000 - Advertising and marketing services
• 79342000 - Marketing services

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** The award notice values cover year one costs of £350k, as LJMU have a known budget for that The rest of the costs are an estimate of spend