Media Planning and Buying

A Tender Notice
by LONDON NORTH EASTERN RAILWAY LTD

Source
Find a Tender
Type
Contract (Services)
Duration
35.5 month
Value
£-£14M
Sector
PROFESSIONAL
Published
06 Dec 2022
Delivery
To 05 Dec 2025 (est.)
Deadline
21 Dec 2022 17:00

Concepts

Location

United Kingdom:

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

London North Eastern Railway (LNER) is renewing its provision of media planning and buying services. The successful Media Agency/ies will plan media strategies and / or buy media inventory and/or advertising space across the full marketing mix including, but not limited to, the following channels; TV advertising cinema advertising print advertising radio advertising digital display advertising PPC advertising social media advertising video on demand advertising broadcast video on demand advertising out of home advertising paid media partnerships. The Opportunity will be open to LNER, and other train operating companies under Directly Operated Railways Limited.

Lot Division

1 Media Planning

The successful Media Agency will plan media strategies across the full marketing mix including, but not limited to, the following channels; TV advertising cinema advertising print advertising radio advertising digital display advertising PPC advertising social media advertising video on demand advertising broadcast video on demand advertising out of home advertising paid media partnerships. LNER's anticipated annual budget for media planning retainer is between £220k-£320k
2 Media Buying

The successful Media Agency will buy media inventory and/or advertising space across the full marketing mix including, but not limited to, the following channels; TV advertising cinema advertising print advertising radio advertising digital display advertising PPC advertising social media advertising video on demand advertising broadcast video on demand advertising out of home advertising paid media partnerships. LNER's anticipated annual budget for media spend is between £8m-£14m

Renewal Options

The initial term is for 36 months with the option to extend for two extensions of 12 month each

CPV Codes

  • 79340000 - Advertising and marketing services
  • 79341000 - Advertising services

Indicators

  • This is a one-off contract (no recurrence)
  • Renewals are available.

Other Information

The tender will be issued via LNER's e-tendering system - Proactis. Please ensure that you are registered to be able to access tender documentation: https://supplierlive.proactisp2p.com/Account/Login If you are interested in this opportunity please submit your pre qualification questionnaire by 21st December 2022 ** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

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