Two-year with a 1y plus 1y extension Defined Term Agreement Campaign Solution Campaign Tracking

A Contract Award Notice
by H M REVENUE & CUSTOMS

Source
Contracts Finder
Type
Contract (Services)
Duration
2 year
Value
£800K
Sector
PROFESSIONAL
Published
13 Dec 2022
Delivery
07 Nov 2022 to 06 Nov 2024
Deadline
04 Nov 2022 17:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

We require a research agency to measure the impact of HMRC paid advertising, through campaign tracking. This would include awareness of the campaigns, message take out and action taken/behaviour changed as a result of the advertising. This research is critical in evaluating the advertising's effectiveness in meeting set HMRC objectives and outcomes as well as efficiencey in terms of value for money and return on investment.

Award Detail

1 Yougov (London)
  • Value: £800,000

CPV Codes

  • 73000000 - Research and development services and related consultancy services

Reference

Domains