Strategic Brand Development and Guardianship

Concepts

• pontypridd
• marketing services
• welsh government
• multimodal brand
• brand
• brand strategy
• strategic brand development
• brand’s status
• guardianship
• respected member of the cymru wales nation brand family

Location

Description

The Welsh Government has declared a climate change emergency and we’re here to change the way Wales travels. We want to inspire people to think differently about the way they travel and for walking, wheeling, cycling, and travelling by public transport to be their preferred choice. We have already made a big impact on many people’s lives, and this will continue as we develop a sustainable, integrated transport network across Wales. Our aim is to increase the number of journeys by active travel or public transport by 40% by 2040. This is the target set in the Welsh Government’s strategy for the future of transport in Wales - Llwybr Newydd: the Wales Transport Strategy 2021. We know what we need to achieve, and we have a clear mission, vision, and values. We also know that changing the way we travel isn’t about one big statement. It’s about us all making changes, big and small, in the coming years. Our brand helps us to bring our ambitions to life. We aim to encourage people to trust and believe in us and to commit to changing their behaviour, travelling more sustainably, and doing their bit for all our futures. We’re implementing our ambitious plans to transform transport in Wales and our brand is playing and will play an increasingly key role as the transformation grows. We’re building a bilingual, customer-focused, and multimodal brand that’s trusted and respected by our key audiences and becomes a key part of the fabric of Welsh life. We also want our brand to continue to be a respected member of the Cymru Wales nation brand family. This contract will help us develop and deliver our brand strategy and build our brand over the long-term to elevate our brand’s status and increase engagement with our key audiences.

Ammendments to Previous Notice

CPV Codes

• 79342000 - Marketing services

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** TfW have considered the time constraints faced by Tenderers and have decided to extend the deadline for submission of bids by a week. The new deadline for return of tenders electronically via eTender Wales is set for noon on Monday 16th January 2023.