Understanding internal audiences

Concepts

• advertising and marketing
• british council
• internal audiences
• audience insight
• global internal communications team
• global audiences
• presentation of audience insight
• significant employee communication expertise
• external agency
• segmentation

Location

Description

The British Council is seeking an external agency with significant employee communication expertise to help us gather and analyse audience insight so we more clearly understand our global audiences. Seeking support with presentation of audience insight, segmentation and personas in a useable format for the global internal communications team, who support many stakeholders with strategic communications advice. One off project.

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• Contract is suitable for SMEs.

Other Information

Bidders will be required to register on British Council`s e-Tendering portal In-Tend hosted at https://in-tendhost.co.uk/britishcouncil in order to take part in the tender process. Once registered, bidders must log-in to the website where they can view the project and access the bidders pack and submit their return. Bidders will also be required to demonstrate their capability and `means of proof` will be required. These conditions are outlined in the RFP.