Development of Branding for GCRE

Concepts

• gcre
• neath port talbot
• business services
• development of brand
• branding requirements
• initial branding requirements
• development of branding
• brand strategy
• brand identity
• long-term brand strategy

Location

Cardiff and South Wales at a site located on land within the local authorities of Powys and Neath Port Talbot

Description

GCRE has procured a creative, innovative and ambitious team to lead the development of brand, brand strategy, identity and associated assets.

Total Quantity or Scope

The Global Centre of Rail Excellence will be an infrastructure and rolling stock testing and R&D facility which will create innovation opportunities to complement the testing offering and will offer bespoke Innovation accelerator, rolling stock and infrastructure testing, storage, decommissioning, maintenance and servicing asset to the industry and the wider supply-chain. … GCRE is a working name adopted to establish the company and promote its concept and vision. It is now developing and evolving the long-term brand strategy in an innovative and strategic manner, building on firm foundations to achieve long-term impact. It has appointed and is collaborating with an agency with the expertise, strategic perspective and consultative approach to conceive and develop brand / brand identity based on representative insight. The initial piece of work relating to the branding requirements is estimated at GBP100k. The Estimated Total Contract Value in this Contract Notice relates to the initial branding requirements and any other branding and/or marketing requirements that GCRE may request from the supplier from time to time during the contract period. Additional information: The initial piece of work relating to the branding requirements is estimated at GBP100k. The Estimated Total Contract Value in this Contract Notice relates to the initial branding requirements and any other branding and/or marketing requirements that GCRE may request from the supplier on a call of basis from time to time during the contract period.

Award Detail

Renewal Options

The initial piece of work is regarding the development of branding. However rates provided in the tender submission will also be used for any additional branding and/or marketing requirements requested by GCRE from time to time during the contract period (including any extension).

Award Criteria

CPV Codes

• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
• 79340000 - Advertising and marketing services
• 79342000 - Marketing services
• 79342100 - Direct marketing services
• 79413000 - Marketing management consultancy services

Indicators

• Options are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** The initial piece of work relating to the branding requirements is awarded at GBP85k. The Awarded Contract Value in this Contract Award Notice relates to the initial branding requirements and any other branding and/or marketing requirements that GCRE may request on a call basis from the supplier from time to time during the contract period up to the Contract Value. (WA Ref:128526)