PQ0429 - Countering Domestic Abuse Media Campaign - Informing Women, Transforming Lives

Concepts

• advertising campaign
• organisation for inform women transform lives
• west midlands
• birmingham city council
• catalyse women and civil society
• qualified media agencies
• early signs of gender-based abuse
• inform women transform lives work
• comprehensive marketing campaign
• digital media campaign

Location

Description

Birmingham City Council (the Council) seeks to invite suitably experienced and qualified media agencies/organisation for Inform Women Transform Lives work ( to develop and execute a comprehensive marketing campaign to raise awareness of Gender-Based Violence, encourage women to use relevant services and visit the website (delivery for a duration of 12 months). The aims of the campaign are to: o catalyse women and civil society to seek information, emphasising the key messages of the core ethos of informing women transforms lives. o Through a digital media campaign, with the production of a series of videos highlight the early signs of gender-based abuse - the media agency will support Birmingham City Council in the development and delivery of an action plan of work and a marketing and communications plan. The campaign aims to raise awareness of Gender-Based Violence, encouraging women to use sign-posted services and visit the dedicated website. The schedule of work is to be completed by March 2024. A formative evaluation will be required by the end of September 2023 and final report once the schedule of work is completed in March 2024.

CPV Codes

• 79341400 - Advertising campaign services
• 79340000 - Advertising and marketing services
• 92111210 - Advertising film production
• 98000000 - Other community, social and personal services
• 79341200 - Advertising management services
• 79342000 - Marketing services
• 64212300 - Multimedia Message Service (MMS) services
• 48825000 - Web servers
• 79341100 - Advertising consultancy services
• 79342100 - Direct marketing services
• 92224000 - Digital television
• 19212500 - Webbing
• 85323000 - Community health services
• 72413000 - World wide web (www) site design services
• 92111200 - Advertising, propaganda and information film and video-tape production
• 85322000 - Community action programme
• 72415000 - World wide web (www) site operation host services
• 98133100 - Civic betterment and community facility support services
• 75200000 - Provision of services to the community
• 79341000 - Advertising services
• 79413000 - Marketing management consultancy services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.

Other Information

The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity, please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant quotation documentation. If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk Your completed tender submission should be returned by noon on 20th February 2023 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc o The overarching objectives of the whole workstream will be to provide information to women across the city on selected topics through specific mechanisms, such as websites, apps, telephone hotlines, by working with others that have access to women and utilising the council's engagement platforms and city-wide partnerships. If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal. Delivery Notes Birmingham Is a Recurrent Procurement Type? : No Additional information on how to apply for this contract https://in-tendhost.co.uk/birminghamcc/aspx/