Community-based media literacy interventions

Concepts

• project management
• ofcom
• community-based media literacy interventions
• evidence base
• media literacy
• online media literacy intervention pilots
• hyperlocal interventions
• media literacy duties
• target communities
• media literacy initiatives

Location

Description

The estimated contract value is up to c.£50,000 each there is no minimum contract value. Ofcom anticipate awarding multiple contracts as part of this ITQ process. The number of contracts awarded is at Ofcom's sole discretion. Ofcom has duties to promote media literacy and will soon become the regulator with responsibility for online safety. Our programme for delivering our media literacy duties and preparing for upcoming online safety duties includes building an evidence base about what works when delivering media literacy initiatives which promote online safety, in particular for vulnerable groups which are currently underserved by the media literacy sector. Through this commissioning process we will commission and evaluate online media literacy intervention pilots in order to develop this evidence base. We know that online media literacy levels are uneven across the UK and that some communities are significantly underserved by current interventions. The focus of this commission is to target communities by meeting them where they are. We are looking for targeted, hyperlocal interventions that help to develop the online safety of people within their community. By hyperlocal we mean interventions that are tightly targeted at a specific community within a tightly geographically bounded area. Interventions will need to respond to a need identified in and/or by that hyperlocal community. The intervention might include one or more of the following, but is not limited to: - Setting them up for success as a new user of devices, platforms and online content - Safeguarding and increased awareness of how to stay safe online - Increased ability to identify and report harmful content

Award Detail

CPV Codes

• 72224000 - Project management consultancy services
• 79310000 - Market research services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.