Media literacy & mis / dis information

A Contract Award Notice
by OFCOM

Source
Contracts Finder
Type
Contract (Services)
Duration
5.5 month
Value
£77K
Sector
PROFESSIONAL
Published
09 Mar 2023
Delivery
13 Jan 2023 to 30 Jun 2023
Deadline
13 Dec 2022 12:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

Ofcom has undertaken desk research into mis/dis information and the data on the interplay between this and media literacy is inconclusive and limited, especially in the UK. Additionally, a project is currently underway to look at the spread of mis/dis information and a qualitative project to help interpret these numbers through a media literacy lens will be particularly helpful. This is a small scale qualitative research project designed to explore the relationship between mis/dis information and media literacy in order to better understand how media literacy can be used as a lever to address the use and sharing of mis- and is-information, and the opportunities and limitations for media literacy initiatives as a means to helping people develop critical thinking skills to help them identify reliable sources of information online. It is designed to reach potential believers of mis/dis information without positioning Ofcom as the arbiter of the 'truth'. The focus will be the main topics being explored in the Online Safety work (health, climate change, Russia/Ukraine) although we might also choose to add other topics if helpful.

Award Detail

1 Ipsos Market Research (London)
  • Value: £77,040

CPV Codes

  • 79310000 - Market research services

Indicators

  • Contract is suitable for SMEs.
  • Contract is suitable for VCOs.

Reference

Domains