Media literacy & mis / dis information
A Contract Award Notice
by OFCOM
- Source
- Contracts Finder
- Type
- Contract (Services)
- Duration
- 5.5 month
- Value
- £77K
- Sector
- PROFESSIONAL
- Published
- 09 Mar 2023
- Delivery
- 13 Jan 2023 to 30 Jun 2023
- Deadline
- 13 Dec 2022 12:00
Concepts
Location
1 buyer
- Ofcom London
1 supplier
- Ipsos Market Research London
Description
Ofcom has undertaken desk research into mis/dis information and the data on the interplay between this and media literacy is inconclusive and limited, especially in the UK. Additionally, a project is currently underway to look at the spread of mis/dis information and a qualitative project to help interpret these numbers through a media literacy lens will be particularly helpful. This is a small scale qualitative research project designed to explore the relationship between mis/dis information and media literacy in order to better understand how media literacy can be used as a lever to address the use and sharing of mis- and is-information, and the opportunities and limitations for media literacy initiatives as a means to helping people develop critical thinking skills to help them identify reliable sources of information online. It is designed to reach potential believers of mis/dis information without positioning Ofcom as the arbiter of the 'truth'. The focus will be the main topics being explored in the Online Safety work (health, climate change, Russia/Ukraine) although we might also choose to add other topics if helpful.
Award Detail
1 | Ipsos Market Research (London)
|
CPV Codes
- 79310000 - Market research services
Indicators
- Contract is suitable for SMEs.
- Contract is suitable for VCOs.
Reference
- tender_339208/1189268
- CF 2671cf46-79a3-4f9a-9854-05983b8d64ec