Email Marketing

A Contract Award Notice
by THE NATIONAL ARCHIVES

Source
Contracts Finder
Type
Contract (Services)
Duration
25.5 month
Value
£80K
Sector
TECHNOLOGY
Published
23 Mar 2023
Delivery
15 Mar 2023 to 30 Apr 2025
Deadline
03 Feb 2023 17:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

We send around 30 million emails per year to over 325,000 subscribers, featuring a wide variety of content and targeted at a wide variety of audience and stakeholder groups. Email remains our single most effective way of directly communicating with our customers, and has proven particularly effective throughout the Covid-19 pandemic. Our main weekly email update is sent to just over 325,000 subscribers, and contains a mix of content that reflects the public-facing work and services offered by The National Archives. We also send several supplementary mailings to subscribers on top of this update, primarily retail promotions for our online shop and events programme, targeted at subsets of our mailing list. We also distribute a number of specialist campaigns, focused on different areas of our work, to various stakeholder lists. The subscriber numbers above are expected to grow during the term of the contract - up to about 370,000 subscribers and 36 million emails sent. Our current email marketing contract expires at the end of April 2023, and we are looking for a supplier who will not only deliver this service for us from 1 May 2023, but ensure a seamless transition between the end of the existing contract and service commencement under this new contract; we therefore expect this contract to commence on or before 1 April 2023 to facilitate this handover period.

Award Detail

1 Forfront (Epsom)
  • Value: £51,825

CPV Codes

  • 72000000 - IT services: consulting, software development, Internet and support
  • 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Indicators

  • Contract is suitable for SMEs.
  • Contract is suitable for VCOs.

Other Information

Invitation to Tender - Email Marketing.pdf Email marketing - detailed requirements.xlsx Email Marketing - Clarification questions and responses.pdf New Year, New Hobby_ Shop Top Ten Hints for Family Historians.pdf Spring Term with The National Archives Education Service.pdf Unlocking family and local histories... and other news from The National Archives.pdf

Reference

Domains