Market Research for Brand and Reputation Audits

Concepts

• marketing services
• west midlands
• university of warwick
• direct marketing
• market research
• qualitative research
• reputation audits
• brand
• sub brands
• marketing

Location

Description

The University of Warwick has a requirement to hire an agency to undertake Brand and Reputation Audits to better understand how the University and some of its larger departments/sub brands are perceived among audiences and stakeholders and in comparison, to competitor institutions. This will require both quantitative and qualitative research with wide reaching audiences including current and prospective students, alumni, academics (outside of Warwick), business leaders and employers, and opinion formers. Results will be analysed and recommendations presented to help shape future PR, branding, marketing and communication strategies. Further monitoring and evaluation to measure ongoing impact will also be required. In order to express interest in this opportunity please go to the University of Warwick In-Tend supplier portal (https://in-tendhost.co.uk/universityofwarwick). The University of Warwick is not a contracting authority for the purposes of the Public Contracts Regulations 2015 (as amended) and its procurement activities are not subject to the Public Contracts Regulations 2015 or the obligations under the European Public Procurement Directives, including the European Remedies Directive. Advertisement of any contract in the Official Journal of the European Union or Contracts Finder is at the sole discretion of the University and is undertaken on a voluntary basis with no implied obligation to comply with the procurement legislation.

CPV Codes

• 79342000 - Marketing services
• 79342100 - Direct marketing services
• 79413000 - Marketing management consultancy services

Indicators

• Contract is suitable for SMEs.

Other Information

Please refer to http://in-tendhost.co.uk/universityofwarwick for further information. You will be able to download the full tender documents from this site. Any queries in relation to this requirement should be directed to the University of Warwick via the correspondence functionality of the In-tend system. Failure to do so may result in queries being excluded from the procedure. … Funding Type (WEFO or EU) : University of Warwick Is a Recurrent Procurement Type? : No Additional information on how to apply for this contract https://in-tendhost.co.uk/universityofwarwick/aspx/