Market Research for Brand and Reputation Audits

Concepts

• marketing services
• coventry
• university of warwick
• market research
• qualitative research
• reputation audits
• sub brands
• brand
• marketing
• direct marketing

Location

Coventry:

Description

The University of Warwick has a requirement to hire an agency to undertake Brand and Reputation Audits to better understand how the University and some of its larger departments/sub brands are perceived among audiences and stakeholders and in comparison, to competitor institutions. This will require both quantitative and qualitative research with wide reaching audiences including current and prospective students, alumni, academics (outside of Warwick), business leaders and employers, and opinion formers. Results will be analysed and recommendations presented to help shape future PR, branding, marketing and communication strategies. Further monitoring and evaluation to measure ongoing impact will also be required.

CPV Codes

• 79342000 - Marketing services
• 79310000 - Market research services
• 79342100 - Direct marketing services
• 79413000 - Marketing management consultancy services

Indicators

• Variant bids may be considered.
• This is a one-off contract (no recurrence)
• Renewals are not available.

Other Information

In order to express interest in this opportunity please go to the University of Warwick In-Tend supplier portal (https://in-tendhost.co.uk/universityofwarwick).The University of Warwick is not a contracting authority for the purposes of the Public Contracts Regulations 201 ** PREVIEW NOTICE, please check Find a Tender for full details. ** Please refer to http://in-tendhost.co.uk/universityofwarwick for further information and to express interest. You will be able to download the full tender documents from this site. Any queries in relation to this requirement should be directed to the University of Warwick via the correspondence functionality of the In-tend system. Failure to do so may result in queries being excluded from the procedure.The University expressly reserves the rights:i) Not to award any contract as a result of this procurement process commenced by publication of this notice.ii) To make whatever changes it may see fit to the content and structure of the tendering competition.iii) To award (a) contract(s) in respect of any part(s) of the [services] covered by this notice; andiv) To award contract(s) in stages.Under no circumstances will the University be liable for any costs incurred by candidates.The University of Warwick is not a contracting authority for the purposes of the Public Contracts Regulations 2015 (as amended) and its procurement activities are not subject to the Public Contracts Regulations 2015 or the obligations under the European Public Procurement Directives, including the European Remedies Directive. Advertisement of any contract in the Official Journal of the European Union or Contracts Finder is at the sole discretion of the University and is undertaken on a voluntary basis with no implied obligation to comply with the procurement legislation.