In-Market representative for the USA (covering Dairy products)

Concepts

• marketing services
• british dairy
• coventry
• ahdb dairy exports team
• successful representative
• dairy products
• in-market representative
• ahdb dairy
• high quality dairy products
• british dairy products

Location

United States

Description

The USA is a key target market for high quality dairy products (especially Cheese) into the retail and foodservice sectors. British dairy products are produced to the highest standards and are of the highest quality. The successful representative will be responsible for delivering an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales. It is preferred that the supplier/agency is located or has a commercial office in the USA.The successful representative will be expected to:• Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights • Identify and develop priority markets (East coast, West coast or specific states for dairy products)• Effectively maintain and build new relationships with relevant contacts in the US . Where appropriate, work jointly with them to increase market exposure and demand for British dairy products.• Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty.• Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products.• Support in-market exhibition activity. • Liaise with AHDB staff in areas such as media, PR, digital.Value of the contract is £70k per annum (which includes £10k marketing spend).

Total Quantity or Scope

AHDB intend to procure a Contract to a successful Supplier for the provision of an “AHDB In-Market Representative for USA (covering Dairy products)” through the process set out in this ITT. The successful supplier will be required to deliver an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. These products will be from England, Wales and Scotland. The aim is to increase awareness to help drive value and volume sales, as well as ensuring value for money for levy payers is provided. AHDB require an English-speaking representative who must have the expertise and experience to identify the right priority market segments, along with the ability to devise the best local strategy to support and achieve effective market growth.

Renewal Options

Initial contract is for 1 year with the option to extend 1+1

Award Criteria

CPV Codes

• 79342000 - Marketing services
• 79416000 - Public relations services

Indicators

• This is a one-off contract (no recurrence)
• Renewals are available.
• Professional qualifications are sought.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **