Paid Media - Coast Clever Campaign 2023

A Contract Award Notice
by MCA - MARITIME AND COASTGUARD AGENCY

Source
Contracts Finder
Type
Framework (Services)
Duration
1.5 month
Value
£185K
Sector
PROFESSIONAL
Published
19 May 2023
Delivery
29 Jun 2023 to 10 Aug 2023
Deadline
17 May 2023 16:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

This call-off purchase relates to paid media services for the MCAs Coast Clever campaign to cover Meta and Snapchat and will be optimised towards awareness as a main buying objective. The paid media approach on Meta will focus on increasing ad recall of the His Majesty Coastguard message which will support the brand lift study to measure the effectiveness of the social media adverts. Targeting on Meta will include 6 ad sets split into two main demographic groups, including men aged 18-30 and men aged 31-64. Additionally the targeting will also be divided by location to target difference coastal regions. Depending on the areas, there will be three categories, Tides, Mud and Cliffs. The campaign will run from the 29th of June to the 10th of August.

Award Detail

1 Manning Gottlieb Omd A Trading Division of Omd Group (London)
  • Value: £185,000

CPV Codes

  • 79341000 - Advertising services

Other Information

n/a RM6123 Letter of Appointment (Framework Schedule 4B Part 1) CC (20.06.22)_Redacted (1).pdf

Reference

Domains