Marketing Insights and Research Services for The Royal Mint

Concepts

• marketing services
• marketing insights and research services for the royal mint
• pontyclun
• market research
• marketing insights
• royal mint
• various marketing insights
• market analysis
• provision of marketing insights
• qualitative research

Location

Central Valleys:

Description

This opportunity is for bidders to join a framework agreement where awarded framework participants will have the opportunity to undertake various marketing insights and research services for The Royal Mint. Specialities and capabilities required include: - Qualitative research. - Quantitative research. - Customer and market analysis to include market sizing, pricing and segmentation. - Innovation in customer understanding e.g., observation, multivariate statistics and modelling, online communities, eye tracking and semiotics, usability experience, AI. - Services: usage and attitude, customer loyalty, emerging markets. - Specialist audiences: coin collectors or bullion investors, collectibles, gifters, LGBTQIA+, Asian/British Asian, People of Colour, Affluent/HNW, business decision-makers, institutional and/or retail investors. - Specialist sectors: coins/bullion market, collectibles, business finance/investment, personal finance/investment, online retail, retail, manufacturing, sustainability, tourism, royalty, jewellery, luxury goods, auctions, millennials. - Country experience: UK, USA, Europe and Japan capabilities.

Total Quantity or Scope

The procurement aims to introduce a framework agreement for the provision of marketing insights and research services for The Royal Mint. Suppliers who are awarded to the framework will have the opportunity to undertake business for The Royal Mint if successful under simple mini-competitions that will be conducted with framework participants alone during the framework period. Full details of the procurement and the opportunity are provided within the procurement documentation.

Renewal Options

Ongoing requirement following contract completion. Will be subject to future competition.

CPV Codes

• 79342000 - Marketing services
• 79310000 - Market research services
• 79330000 - Statistical services

Indicators

• This is a recurring contract.
• Options are available.
• Renewals are available.

Legal Justification

The initial framework will be for 3 years with 2 x 1 year extension options to be enacted at the sole discretion of The Royal Mint. The framework period is selected in order to offer sufficient opportunity to bidders and participants, and it is anticipated to support The Royal Mint across its own 5 year corporate strategy.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **