BBC Audiences Review 2023 - A deep dive on DE audience groups

A Contract Award Notice
by OFCOM

Source
Contracts Finder
Type
Contract (Services)
Duration
5.5 month
Value
£128K
Sector
PROFESSIONAL
Published
29 Jun 2023
Delivery
19 May 2023 to 31 Oct 2023
Deadline
17 Mar 2023 12:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

Ofcom has a requirement for a piece of qualitative research on BBC audiences from lower social-economic backgrounds. The overall objective of this piece of research are to better understand the DE socio-economic groups and their relationship to the BBC. In the past we have faced challenges in providing a reader-friendly definition of this group and we hope this work will help provide a clearer picture of the different characteristics that make-up this highly diverse grouping.

Award Detail

1 2CV (London)
  • Value: £127,793

CPV Codes

  • 79310000 - Market research services

Indicators

  • Contract is suitable for SMEs.

Reference

Domains