Marketing and Advertising Services

Concepts

• advertising and marketing
• derby
• university's external relations department
• university of derby
• university's core marketing activities
• advertising services
• advertising contract
• estimated value of the services
• marketing
• appointed contractor

Location

Derbyshire and Nottinghamshire:

Description

The University of Derby is seeking to appoint a contractor to manage and deliver marketing and advertising services. The appointed contractor will be required to work with the University's External Relations department to provide proactive strategic and tactical media buying services to complement the University's core marketing activities. This will include digital and Out of Hours.

Total Quantity or Scope

The University of Derby is seeking to appoint a contractor for a marketing and advertising contract. The appointed contractor will be required to work with the University's External Relations department to provide proactive strategic and tactical media buying services to complement the University's core marketing activities. This will include digital and Out of Hours. The contract duration is for one year from the contract start date with the option to extend for one year plus one further year. The estimated value of the services will be between £500,000 and up to a maximum of £1,500,000 million (excluding VAT) over the one year of the contract. The appointed contractor will support the University's strategic objectives - including building brand awareness, enhancing engagement and, importantly, increasing student recruitment numbers. The success of this relationship will be measured on the effectiveness of the contractor to support undergraduate and postgraduate recruitment activity, generating enquiries that positively impact application and enrolment figures. The supplier should have a good understanding of the student journey during the application process and key milestones. Further details about the service is set out in the tender information.

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• This is a one-off contract (no recurrence)
• Renewals are not available.

Other Information

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