Media Planning and Buying

A Contract Award Notice
by LONDON NORTH EASTERN RAILWAY LTD

Source
Find a Tender
Type
Contract (Services)
Duration
not specified
Value
25M-43M
Sector
PROFESSIONAL
Published
24 Jul 2023
Delivery
not specified
Deadline
n/a

Concepts

Location

United Kingdom:

Geochart for 1 buyers and 2 suppliers

1 buyer

1 supplier

Description

Plan media strategies and / or buy media inventory and / or advertising space across the full marketing mix

Lot Division

1 Media Planning
  • Value: 660K-960K

Plan media strategies across the full marketing mix

Award Criteria
Financial 30
Ways of Working 5
Planning Approach 10
Response to brief for a multi channel brand campaign 15
Always on conversion driving activity 15
Transition Plan 5
Legal and Risk Allocation 5
Media Planning tools 5
Social Value 10
price 40
2 Media Buying
  • Value: 24M-42M

Buy media inventory and / or advertising space across the full marketing mix

Award Criteria
Financial 40
Team and ways of working 5
Performance Marketing Expertise and Management 10
Competitive Buying 5
Activation and Optimisation Tools 5
Innovation and creativity in media placement 5
Impact, measurement and reporting 5
Seamless transition 5
Media buying tools and digital best practice 5
Legal and risk allocation changes 5
Social Value 10
price 40

Award Detail

1 MG Omd A Division of Omd Group (London)
  • Media Planning
  • Reference: 021252-2023-1-1
2 MG Omd A Division of Omd Group (London)
  • Media Buying
  • Reference: 021252-2023-2-2

CPV Codes

  • 79340000 - Advertising and marketing services
  • 79341000 - Advertising services

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

Domains