Media Buying Services for the Destination City Marketing Strategy

A Contract Award Notice
by CITY OF LONDON CORPORATION

Source
Contracts Finder
Type
Contract (Services)
Duration
2 month
Value
£100K
Sector
TECHNOLOGY
Published
02 Aug 2023
Delivery
24 Jul 2023 to 17 Sep 2023
Deadline
01 Jul 2023 16:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

Media buying services in relation to the Destination City marketing strategy. Services within the scope include, but are not limited to: - Integrated media planning with PR team and creatives team if required - Media strategy including proposal and media schedules - Campaign ideation and opportunity - Audience and market insights - Paid media partnership scoping, recommendations and activation - Media acquisition, negotiation and buying - Campaign implementation - Campaign optimisation - Campaign management - Digital campaign reconciliation and reporting - frequency as agreed by both parties, as per fee options - Post campaign measurement and analysis per campaign. - Production requirements communication for paid media planned

Award Detail

1 Unnamed (None)
  • Value: £100,000

CPV Codes

  • 72224000 - Project management consultancy services

Indicators

  • Contract is suitable for SMEs.

Reference

Domains