Media Buying Framework Agreement for Imperial War Museums (IWM)

A Tender Notice
by IWM/2324/MKT/3184: MEDIA BUYING FRAMEWORK AGREEMENT FOR IMPERIAL WAR MUSEUMS

Source
Find a Tender
Type
Framework (Services)
Duration
35.5 month
Value
£630K-£637K
Sector
PROFESSIONAL
Published
04 Aug 2023
Delivery
To 20 Aug 2026 (est.)
Deadline
05 Sep 2023 11:00

Concepts

Location

United Kingdom: UNITED KINGDOM

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

IWM is tendering for a framework of suppliers to provide media and digital advertising strategy, buying and planning. The appointed agency/agencies will support marketing campaigns for IWM including those for brand, destination visitation, major events, membership, and temporary exhibitions across our sites, with both regional and national reach. The tender comprises two lots. Agencies are invited to pitch for either a single or multiple lots, depending on their expertise: • Lot 1: Media Strategy, Buying and Planning • Lot 2: Digital Advertising Services & Google Grants Management Social media advertising and organic activity are managed by in-house teams and are out of scope of this tender.

Lot Division

1 Media Strategy, Buying and Planning
  • Value: £315K

Including, but not limited to: •Out of home (print and digital) •TV, video on demand (VOD) and cinema spot buying •Audio advertising across radio and podcast platforms •Press space e.g., adverts and advertorials in national, regional and specialist titles •Partnerships (media and content) Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/4T5KM987S4
2 Digital Advertising Services & Google Grants Management
  • Value: £315K

Including, but not limited to: •Programmatic digital display including both the creative design and implementation of assets; •Video advertising through channels such as YouTube and in-read formats •Paid search (Google) and Google Grants Management

CPV Codes

  • 79341000 - Advertising services

Indicators

  • Restrictions apply to the lot award allocation.
  • This is a one-off contract (no recurrence)
  • Renewals are available.
  • Staff qualifications are relevant.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** For more information about this opportunity, please visit the Delta eSourcing portal at: <a href="https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-services./4T5KM987S4" target="_blank">https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-services./4T5KM987S4 To respond to this opportunity, please click here: <a href="https://www.delta-esourcing.com/respond/4T5KM987S4" target="_blank">https://www.delta-esourcing.com/respond/4T5KM987S4 GO Reference: GO-202384-PRO-23575457

Reference

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