Creative Services, Media Planning & Buying and Search Engine Optimisation

Concepts

• manchester
• advertising and marketing
• content optimisation
• •tactical channel planning
• search engine
• the media approach
• media planning
• search engine optimisation - plan
• media
• search

Location

Geochart for 1 buyers and 0 suppliers

Transpennine Trains

+−

Leaflet | Map tiles by Stamen Design, under CC BY 3.0. Data by OpenStreetMap, under ODbL.

Description

There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - •High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisation - plan and support the implementation of TPE's SEO strategy which covers content optimisation, technical SEO and backlinks. Please refer to the attached Memorandum of Information.

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• Contract is suitable for SMEs.

Other Information

Please follow this link to view the notice https://www.delta-esourcing.com/tenders/UK-UK-Manchester:-Advertising-and-market...