Creative Services, Media Planning & Buying and Search Engine Optimisation

A Tender Notice
by TRANSPENNINE TRAINS LIMITED

Source
Find a Tender
Type
Contract (Services)
Duration
2 year
Value
£14M
Sector
PROFESSIONAL
Published
08 Sep 2023
Delivery
To 19 Oct 2025 (est.)
Deadline
20 Oct 2023 10:00

Concepts

Location

Manchester

Geochart for 2 buyers and 0 suppliers

2 buyers

Description

There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - •High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisation - plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Please refer to the attached Memorandum of Information.

Lot Division

1 Creative Media
  • Value: £4M

The Agency will be responsible for development and full delivery of integrated through-the-line marketing campaigns for the Client to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in a brief with the ITN and subsequent Scope of Work. Please refer to the Memorandum of Information for further details.
2 Media Buying
  • Value: £10M

•High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives from a longer-term perspective. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points and to capitalize on the latest trends. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client organization. Refer to the Memorandum of Information for further details.
3 Search Engine Optimisation
  • Value: £150K

Plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Analyse the TPE website and identify key areas of improvement, creating the content TPE need to action the changes. Run regular SEO reporting to analyse performance, optimising future recommendations accordingly. Refer to the Memorandum of Information for further details.

CPV Codes

  • 79340000 - Advertising and marketing services
  • 79342000 - Marketing services

Indicators

  • Bids should cover one or more lots.
  • Bids should cover the whole contract.
  • This is a recurring contract.
  • Renewals are available.
  • Award on basis of price and quality.

Other Information

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. For more information about this opportunity, please visit the Delta eSourcing portal at: <a href="https://www.delta-esourcing.com/tenders/UK-UK-Manchester:-Advertising-and-marketing-services./BDC3UF93J2" target="_blank">https://www.delta-esourcing.com/tenders/UK-UK-Manchester:-Advertising-and-marketing-services./BDC3UF93J2 To respond to this opportunity, please click here: <a href="https://www.delta-esourcing.com/respond/BDC3UF93J2" target="_blank">https://www.delta-esourcing.com/respond/BDC3UF93J2 GO Reference: GO-202398-PRO-23831055

Reference

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