Creative Services, Media Planning & Buying and Search Engine Optimisation

A Contract Award Notice
by TRANSPENNINE TRAINS LIMITED

Source
Find a Tender
Type
Contract (Services)
Duration
2 year (est.)
Value
___
Sector
PROFESSIONAL
Published
12 Sep 2023
Delivery
To 10 Oct 2025 (est.)
Deadline
n/a

Concepts

Location

Manchester

Geochart for 2 buyers and 1 suppliers

2 buyers

1 supplier

Description

There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - • High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. • Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. • Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisation - plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Please refer to the attached Memorandum of Information.

Lot Division

1 Creative Media

The Agency will be responsible for development and full delivery of integrated through-the-line marketing campaigns for the Client to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in a brief with the ITN and subsequent Scope of Work. Please refer to the Memorandum of Information for further details.
2 Media Buying

•High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives from a longer-term perspective. •Tactical channel planning, across both Above … The Line channels, with the ability to engage audiences across multiple touch points and to capitalize on the latest trends. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client organization. Refer to the Memorandum of Information for further details.
3 Search Engine Optimisation

Plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Analyse the TPE website and identify key areas of improvement, creating the content TPE need to action the changes. Run regular SEO reporting to analyse performance, optimising future recommendations accordingly. Refer to the Memorandum of Information for further details.

Award Detail

1 Unnamed (None)
  • CONTRACT NOT AWARDED – PROCUREMENT DISCONTINUED.

Award Criteria

PRICE _

CPV Codes

  • 79340000 - Advertising and marketing services
  • 79342000 - Marketing services

Indicators

  • Award on basis of price.

Other Information

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. To view this notice, please click here: <a href="https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=808521854" target="_blank">https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=808521854 GO Reference: GO-2023912-PRO-23852297

Reference

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