BTA1855 - Meta Advertising (Facebook and Instagram)

A Contract Award Notice
by BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND

Source
Contracts Finder
Type
Contract (Services)
Duration
3 year
Value
£500K
Sector
PROFESSIONAL
Published
19 Sep 2023
Delivery
01 Oct 2023 to 30 Sep 2026
Deadline
06 Sep 2023 11:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

This contract will be used to cover all spend under a total £50k on the social media platforms Facebook and Instagram. On these platforms, VisitBritain content reaches a small audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be "boosted" to a larger audience this increases reach, engagement and therefore improves social media performance, which contributes to VisitBritain's ROI calculations. Contract awarded via Single Tender Action under Public Contracts Regulation 32(2)(b)(ii) due to the absence of competition for technical reasons as approved by VisitBritain and DCMS (Sponsor Organisation). A contract notice has also been published on FTS at the following link: https://www.find-tender.service.gov.uk/Notice/027651-2023

Award Detail

1 Meta Platforms Ireland (None)
  • Value: £500,000

CPV Codes

  • 79341400 - Advertising campaign services

Reference

Domains