BTA1855 - Meta Advertising (Facebook and Instagram)
A Contract Award Notice
by VISITBRITAIN/VISITENGLAND
- Source
- Find a Tender
- Type
- Contract (Services)
- Duration
- not specified
- Value
- £500K
- Sector
- PROFESSIONAL
- Published
- 19 Sep 2023
- Delivery
- not specified
- Deadline
- n/a
Concepts
Location
London
Geochart for 3 buyers and 1 suppliers
3 buyers
- Visitbritain Visitengland London
1 supplier
- Meta Platform Ireland Dublin
Description
This contract will be used to cover all spend under a total £50k on the social media platforms Facebook and Instagram.On these platforms, VisitBritain content reaches a smallaudience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be“boosted” to a larger audience this increases reach,engagement and therefore improves social mediaperformance, which contributes to VisitBritain’s ROIcalculations.
Total Quantity or Scope
Single Tender Action - Award of Meta Advertisng (Facebook and Instagram)
Award Detail
| 1 | Meta Platform Ireland (None)
|
Award Criteria
| PRICE | _ |
CPV Codes
- 79341400 - Advertising campaign services
Indicators
- Award on basis of price.
Legal Justification
Contract awarded via Single Tender Action under Public Contracts Regulation 32(2)(b)(ii) due to the absence of competition for technical reasons as approved by VisitBritain and DCMS (Sponsor Organisation)
Reference
- FTS 027651-2023