GMCA 814 - Contract for the Provision of (1)Greater Manchester International Rebound Programme 2022-23; and (2) MM Business Plan 2023-24

Concepts

• salford
• market and economic research
• polling and statistics

Location

Salford

Description

Provision of strategic expertise and tactical delivery of marketing and communications activity to raise the profile of Greater Manchester on a regional, national and international basis.

Total Quantity or Scope

The overarching objective of this programme of work is for Marketing Manchester to provide strategic expertise and tactical delivery of marketing and communications activity to raise the profile of Greater Manchester on a regional, national and international basis. The aims are to increase the number of visits, inward investment, business conferences and sporting events, to deliver against the ambitions of the Greater Manchester Strategy to be a prosperous, greener and fairer city region. Specific KPIs are set out below. Marketing Manchester will: • Develop a strategic, tactical and evidence-based approach to raising the profile of Greater Manchester as a visitor destination, to regional, national and international audiences, to achieve annual KPI’s, Including the management and delivery of visitmanchester.com • Raise 100% match funding to support delivery of campaign activity. • Deliver an average return on investment of funding of 16:1. • Support the recovery of the visitor economy, from the impacts of Brexit and the Covid 19 Pandemic • Increase demand in the ‘off peak’, increase overnight staying visitors and increase day visitors. • Enhanced promotion of GMS frontier sectors and enhance delivery capacity by adding new dedicated resource to focus on growth in Low Carbon, Creative Industries and Capital Investment. • Delivery of tactical campaigns including digital and social activity to drive visits to visitmanchester.com and investinmanchester.com • National and International media engagement programme to raise the global profile of Greater Manchester’s USP’s. • Provide quarterly performance reports to GMCA through the International and Marketing Advisory Board (IMAB), GM Business & Economy Scrutiny Committees and other Boards as required

Award Detail

Award Criteria

CPV Codes

• 79300000 - Market and economic research; polling and statistics

Indicators

• Award on basis of price.

Legal Justification

The supplier is uniquely able to deliver this contract as the only overarching Destination Management Organisation for Greater Manchester and the city region’s only Local designated Visitor Economy Partnership. This is further detailed below: • The Supplier was incorporated as a Company Limited by Guarantee on the 30 April 1996 with the following company objects: (i) To promote the economic benefits of Greater Manchester and its surrounding regions (“the Area”). (ii) To create and develop a widely accepted marketing image for the Area. (iii) To co-ordinate and integrate marketing on behalf of the Area across the public and private sector. (iv) To create partnerships and appropriate methods of communications in furtherance of these objects. • Marketing Manchester (supplier) was incorporated by the Association of Greater Manchester Authorities to lead the vision and strategy for the promotion and brand positioning of Greater Manchester as a top world-ranked place to visit, invest, meet, live and study. Marketing Manchester is a Local Visitor Economy Partnership, leading the visitor economy, attracting businesses and inward investment and supporting Greater Manchester’s Business Board. Marketing Manchester has a strategic objective to amplify GM’s shared global ambition, attracting business, investment and talent from across the world. • In April 2023, VisitEngland the national lead for Visitor Economy, awarded Local Visitor Economy Partnership (LVEP) status to Marketing Manchester. This was as a result of Marketing Manchester’s 25 year record of delivering economic benefit to Greater Manchester and leading the visitor economy. Marketing Manchester is the only LVEP for Greater Manchester. • The supplier is the only Destination Management Organisation (DMO) for Greater Manchester. A destination Management Organisation leads on engaging with complex stakeholders across private sector and public sector, including; Local Authorities, Visitor Economy and Frontier Sector private businesses, working with these stakeholders to drive growth across Greater Manchester. • The marketing agency that supports Manchester Investment and Development Agency Service Limited (“MIDAS”), Manchester’s inward investment agency, in the delivery of promotion focusing on GM Frontier Sectors. This includes delivery of digital, innovation and green campaigns and supporting international business development activity and missions.