EC0995 Media Buying

Concepts

• edinburgh
• advertising and marketing
• media buying services
• media solutions
• ec0995 media buying
• media
• buying
• reactive activity
• events
• multiple markets

Location

University of Edinburgh

Description

The University of Edinburgh is inviting competitive tenders for provision of Media Buying services. The media solutions required by the University reflect the scale and diversity of the institution and include a mixture of planned annual and ad hoc or reactive activity. The bulk of our media spend is directed at awareness raising amongst key stakeholders and attracting applications from prospective students in multiple markets, but we also actively promote our wider events and services. A growing proportion of activity is institution-wide, but the bulk of activity (and spend) is devolved to school level and below. Most schools create an annual plan and schedule their media spend each summer and that will account for the bulk of spending. However, there is also ad hoc activity as and when new programmes are launched, events are scheduled, or other requirements arise throughout the year. The Accommodation Catering and Events service area will have a detailed annual plan but will require media solutions and research on different campaigns across its many markets, i.e. hospitality and tourism, food and drink, conference and events, property (Landlord Lettings) and nurseries.

Award Criteria

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• Bids should cover the whole contract.
• Renewals are not available.
• Performance considerations apply.
• Award on basis of price.

Other Information

The intended contract is for 3 years with the option to extend for a further +1, +1 year. The contract value estimate of GBP 8.5m is based on the full maximum five year total potential contract term. *** IMPORTANT *** There will be a Supplier briefing event to be held on Thursday 9th November @ 2pm-4pm and all bidders are encouraged to attend. This will be a hybrid event held in our Charles Stewart House building in Edinburgh as well as via Microsoft Teams. Further details can be found in Schedule 1, section 9 of the ITT & Specification Document The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 25471. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343 A sub-contract clause has been included in this contract. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2363 Community benefits are included in this requirement. For more information see: https://www.gov.scot/policies/public-sector-procurement/community-benefits-in-pr... A summary of the expected community benefits has been provided as follows: As per Award Criteria in ITT (Schedule 2 - Technical Requirements: 'Suppliers are encouraged to review the University of Edinburgh’s Community Benefits Partnership documentation (see Appendix 2 and 3). Please review the working plan and partnership menu and detail any areas where your organisation can (and pledge to, if successful in winning this contract) work with UoE to achieve positive CB outcomes.' Responses to this requirement are a scored element of the overall bid submission. (SC Ref:744845)