PQ0384 - Safe and Active Mobility Social Marketing Campaign - AWARD

Concepts

• advertising campaign
• west midlands
• advertising and marketing
• health and social work
• marketing services
• marketing management
• active mobility
• social
• marketing
• safe

Location

Description

The Council requires a supplier for the provision of a Safe and Active Mobility Social Marketing Campaign. The goal of this intervention is to increase active mobility and inspire positive behaviour change among ethnic minorities. This campaign also aims to reduce road safety concerns that have been barriers to the use of walking and cycling as a means of movement around the city. As part of this campaign, it is critical to address these concerns and offer practical solutions. You must use culturally appropriate approaches to encourage active mobility amongst ethnic minorities who live in the target wards in Birmingham. These ward areas are Lozells, Small Heath, Alum Rock, Aston, Handsworth, Sparkhill, Sparkbrook and Balsall Heath East, Birchfield, Bordesley Green and Holyhead. You will also need to consider safety risk factors while promoting active mobility. You will be required to promote use of the following: o Walking Routes o Segregated Cycling Routes - (e.g., new walking and cycling infrastructure in the city along a major arterial route north of the city, and the southwest which connects the city centre to the University of Birmingham and a site with an agglomeration of major health care and health science facilities) o Big Birmingham Bikes Using the following (not limiting): o Instructional/Demonstration Videos o Print Media Material (Flyers, Brochures, Pamphlets) o Public Billboards o Digital Displays o Public Sector Facility Display Spaces This contract will be for a period of 3 months commencing 17th July 2022 until 17th October 2022.

Award Detail

CPV Codes

• 79341400 - Advertising campaign services
• 79340000 - Advertising and marketing services
• 85000000 - Health and social work services
• 39294100 - Information and promotion products
• 85100000 - Health services
• 22100000 - Printed books, brochures and leaflets
• 79342000 - Marketing services
• 85323000 - Community health services
• 79342200 - Promotional services
• 22140000 - Leaflets
• 79413000 - Marketing management consultancy services
• 85140000 - Miscellaneous health services
• 92621000 - Sports-event promotion services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.

Other Information

The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity, please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant quotation documentation. If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk Your completed tender submission should be returned by noon on 30th June 2022 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc